Case Study — M2 Adverts

Scaling DOOH advertising through managed infrastructure.

How Coding Reality manages the infrastructure behind M2 Adverts: Android tablet fleet operations, remote relay services, campaign workflows, admin tooling, and GitOps-managed cloud infrastructure.

Managed device network

Android tablets run as a controllable media fleet, not isolated screens.

Remote operations

Relay services, kiosk control, device agent logic, and admin tooling support field scale.

Cloud foundation

Backend services, deployments, networking, CRM, and automation run on CR-managed infrastructure.

The Challenge

Scaling an ad network means scaling devices, campaigns, partners, and infrastructure.

M2 Adverts is a media business on the surface, but underneath it is a remote tablet fleet, campaign delivery system, partner operation, advertiser workflow, and backend infrastructure stack. Manual device handling and scattered tools cannot support that at scale.

Tablets become infrastructure

Each installed Android tablet is part of a remote media network. Software, content, health, and playback state need central control.

Campaign delivery needs control

Advertiser commitments depend on scheduling, ad loading, playback readiness, partner flows, and operational reporting working together.

Manual support does not scale

A growing fleet cannot rely on physical access, manual checks, or one-off fixes. Remote management has to be built into the platform.

The Approach

The ad product runs on a CR-managed operating layer.

Coding Reality designed and manages the foundation behind M2A: Android tablet software, kiosk launcher, device agent, ad loading, admin panel, partner portal, campaign decision services, WebSocket relay, private networking, Supabase, CRM, marketing automation, and GitOps-managed Kubernetes infrastructure.

D
Devices
Remote tablet management

Android tablets run with kiosk control, device agent logic, relay connectivity, ad loading, and operational readiness flows.

R
Relay
Private relay and networking

WebSocket relay services and private networking give the platform a remote control path into the fleet without treating every tablet as a manual support case.

A
Admin
Campaign and partner operations

Admin panels, partner portal flows, campaign decision services, CRM, and marketing automation connect the commercial workflow to the delivery system.

K
Cloud
GitOps-managed infrastructure

Backend services, Supabase, deployments, service health, and operational changes run on CR-managed Kubernetes and GitOps practices.

The Results

What infrastructure automation delivers for DOOH.

The fleet becomes controllable

M2A can treat installed tablets as a managed network with device agent behaviour, relay connectivity, ad loading, and remote operational control.

Campaigns connect to delivery

Advertiser, partner, campaign, admin, and playback workflows sit inside one operational model instead of being handled through disconnected tools.

Infrastructure scales with the business

New backend services, portal changes, device workflows, and campaign features can be deployed through the same managed cloud foundation.

Clear separation between media product and foundation

M2 Adverts is the advertising network. Coding Reality is the infrastructure and operations partner underneath the fleet, campaign, and admin systems.

The Infrastructure Advantage

Not just screens. A managed device and campaign operation.

M2A is a clear example of what makes Coding Reality different: the advertising network is not a collection of disconnected tablets. It is a vertical media operation running on infrastructure that CR owns, operates, and continuously improves.

When M2A sells advertising, the delivery promise depends on remote tablet management, campaign control, device health, playback readiness, partner workflows, and backend reliability. Coding Reality manages the foundation that makes that promise operational.

Key outcomes
Remote tablet operations

Kiosk launcher, device agent, ad loading, relay services, and device readiness flows make the fleet manageable at scale.

Built on CR-managed infrastructure

The same cloud, deployment, networking, CRM, and automation foundation that runs CR operations supports M2A.

Reliability behind the ad product

The ad business depends on campaign delivery, device status, backend uptime, partner workflows, and operational visibility.

Need infrastructure that scales?

Book a discovery call.

Whether you are scaling a DOOH network or building any infrastructure-heavy operation, we design, deploy, and maintain systems that grow without the overhead.

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