Case Study — The Live Market

A local business platform backed by managed data and workflows.

How Coding Reality connects The Live Market’s public business listings with the data, administration, customer records and campaign workflows needed to operate the platform.

Managed platform

Public site, admin panels, data workflows, CRM, and automation run as one stack.

Infrastructure foundation

Hosting, deployments, monitoring, workflow orchestration, and integrations managed by CR.

Operational proof

Supplier workflows sync CRM and marketing data without manual spreadsheet handling.

The Challenge

TLM is a commercial platform, not a brochure website.

The Live Market has to support public business profiles, supplier acquisition, listings, lead generation, admin users, CRM records, marketing automation, scraping, and operational reporting. That only works if the platform has a managed infrastructure and workflow foundation behind it.

More than a public site

TLM has to handle public listings, supplier data, business profiles, lead capture, and operational workflows behind the visible marketplace.

Data has to stay useful

Scraped, enriched, CRM, and campaign data must stay structured enough for sales, onboarding, marketing automation, and admin work.

Operations cannot be manual

Supplier workflows, campaign segments, admin actions, and platform changes need repeatable infrastructure instead of ad hoc spreadsheet work.

The Approach

The public platform and the work behind it stay connected.

Coding Reality manages TLM’s hosting and releases together with its administration, business data, customer records, campaign lists and recurring workflows. New commercial features can build on that foundation instead of creating another isolated tool or spreadsheet.

The Live Market platform workspace showing a supplier queue, business profile and listing workflow
P
Platform
Public SME Listings

Business profiles, listings, and commercial surfaces backed by structured platform data.

A
Admin
Admin Panels

Internal tooling for managing listings, supplier data, campaigns, and operating workflows.

S
Scraping
Data Pipelines

Scraping, enrichment, and data preparation flows that support acquisition and platform growth.

C
Customer Data
Customer Database Sync

Customer records stay aligned with supplier and campaign workflows.

M
Marketing
Email Marketing Automation

Campaign-ready contacts sync into email marketing with controlled segmentation.

I
Infrastructure
Managed Cloud Foundation

Hosting, deployments, monitoring, workflow orchestration, and integrations managed by CR.

The Results

What a managed foundation changes for the platform team.

A managed commercial platform

TLM runs on a foundation that connects public listings, admin tooling, CRM, marketing automation, workflow orchestration, and infrastructure operations.

Supplier acquisition can run as a system

Supplier workflows can create, update, segment, and sync records through the customer database and email marketing system without relying on manual spreadsheet operations.

The platform can evolve without rebuilding the base

Because CR manages the cloud, deployment, workflow, and data layers, new commercial workflows can be added on top of the same operating foundation.

Clear separation between product and foundation

The Live Market is the SME-facing product. Coding Reality is the infrastructure and operations partner keeping the product, data, and workflows reliable.

Proof in Production

Supplier outreach runs through managed infrastructure.

TLM's supplier campaign workflow connects its customer database, email marketing, and workflow orchestration on top of the CR-managed infrastructure layer. The workflow created and verified supplier companies, linked Info Team contacts, synced campaign-ready records, and rebuilt the supplier campaign segment without broad accidental sends.

The important part is not the tool list. It is the operating pattern: CR keeps the platform, data, workflows, deployments, and admin surfaces managed as one foundation, so TLM can run commercial operations through repeatable systems instead of one-off scripts.

What that means
16 supplier companies synced

A verified workflow created and synced supplier company and contact records across the customer database and email marketing system.

15 campaign-eligible contacts

The campaign segment kept only contacts with usable email and the correct supplier/info-team shape.

Idempotent repeat run

The second run updated existing records without duplicate creates or workflow errors.

Ready to go operationally digital?

Book a discovery call.

If your platform or service business depends on disconnected data, admin tools and customer workflows, show us where the handoffs break. We will outline a realistic first improvement.

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